Brand

The look of dendritic.

Color, type, the mark, and the way we write. Download the file when another agent should match this site.

Download brand.mdView the file

Color

Canopy underneath, chlorophyll for anything that should be found. Click a swatch to copy the hex.

Canopy. Page background. Near-black with a green cast. Never pure black or neutral gray.

Chlorophyll. The only accent. Links, the mark, focus, and primary buttons.

Sap. Hover state of the accent.

Dew. Headlines.

Mist. Default body text.

Lichen. Supporting paragraphs.

Moss. Navigation, secondary actions, and footer meta.

Ink. Text and icons that sit on a chlorophyll fill.

Used in one place

Bark. The ".ventures" in the wordmark only.

Needle. Kicker text beside the blinking dot.

Tide. Some branches in the hero animation. Not for interface.

Ember. Invalid field borders. Error text is #eb8a68.

Type

Familjen Grotesk for anything a person reads. IBM Plex Mono for labels, navigation, and the quiet actions.

We build software that builds software.

Familjen GroteskWeight 600
clamp(44px, 7.5vw, 104px)
Line-height 0.98
Tracking −0.025em
Dew

Your company needs custom software. We build it — fast enough to change what you thought was possible.

Familjen GroteskWeight 400
clamp(17px, 1.6vw, 20px)
Line-height 1.55
Lichen

Software, growing itself

IBM Plex Mono12.5px
Tracking 0.14em
Uppercase
Needle

Mark

A trunk, a few forks, dots at the tips. It sits to the left of the wordmark.

dendritic.ventures
dendritic.ventures
  • Chlorophyll on canopy, or ink on chlorophyll.
  • Leave clear space around the lockup about the size of the top dot.
  • Do not recolor it, outline it, or place it on a photograph.

Voice

A small team, saying the plain thing. Sentence case, short sentences, lowercase dendritic.

Say this

  • We build software that builds software.
  • Fifteen minutes with the team.
  • The how is our edge. The result is yours.
  • Taught by people who ship software.

Leave this out

  • A revolutionary AI platform.
  • Unlock your potential.
  • Seamless end-to-end solution.
  • We're excited to announce.

Interface

One filled action. Everything else is type, or a thin chlorophyll line.

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Filled buttons and inputs use a 3px radius. The outline button uses 2px. Dividers are a 1px line. Nothing gets a drop shadow. Glow stays on chlorophyll: the kicker dot, and the primary button when a pointer is over it.